In 2024, we changed the structure of our teams to ensure improved coverage is in place to root out guideline violations and remove fake reviews. We made this change after receiving feedback that some businesses were abusing our reporting tools to suppress negative feedback. In 2024, we introduced new measures to ensure more genuine reviews remain online by reducing the burden on consumers to provide evidence that their review is real. The remaining fake reviews were identified after pepperstone forex being flagged by users or caught by our teams via manual investigations, and we continuously improve as we grow. We are an open platform, which means everyone can leave a review of any business, assuming it’s based on a genuine experience and it meets our guidelines. We are a truly global business with reviews being submitted of businesses of all sizes from industries across the economy, in more than 100 countries.
We champion verified reviews
Businesses with better TrustScores tend to be those that actively engage with consumers through the platform, listening and responding to feedback. A shared commitment to protecting the integrity of online consumer reviews worldwide. In the UK, the Government passed the Digital Markets, Competition and Consumers Act (DMCCA), which includes provisions on fake reviews. In November 2024, we won a legal case against a series of websites that were selling hundreds of fake reviews.
I have avoided bad experiences by looking a product or a company up… I use Trustpilot very often when I need to figure out if a product or a company is trustworthy and I dont know much about it before. Sharing of information by consumers allows others to make informed decisions. If you are not sure about a business you can check TrustPilot, which you can always trust more t… TrustPilot keeps businesses honest also exposing the bad businesses to help us all, especially online.
I recently posted a review about a company named Monaco Solicitors and despite my review is fully legit, the business flagged it as defamatory. Trustpilot maked internet services better with the reviews. Writing and submitting a review is quick, and the platform makes it simple to share genuine experiences. Great, easy to use and just about any website or company I look up has some genuine reviews to give me confidence in buying – or telling me to steer clear!
Honest reviews
This is why the openness and independence of our platform is something we will always protect and never compromise on. If a business pays for a Trustpilot subscription, they are buying listening tools, brand rights, and insights from us, which deepens understanding of their customers. Consumers can always leave a review for free, with or without an invitation. Whether you’re a new business or a household name, we have a range of plans to help you reach more customers than ever before.
Engage with feedback
It’s easy to navigate, simple to leave feedback, and really helpful when you want to check how reliable a company is befo… Trustpilot is genuinely one of the most useful review platforms I’ve used. I find the reviews helpful and honest.Keep up the good work. I had reviews removed that after a to and fro seem to have been replaced.
Journey of a review
Allowing you to share your views on the quality, the service and the products you receive. Trustpilot has become one of my go-to places when I want to check if a company is reliable. TrustPilot is the number one place to leave a review whether it be a good or a bad one.
- From how we apply our policies and moderate content, to how we detect fake reviews and misuse of the platform, trust is our guiding principle.
- It aims to enhance trust in reviews, and prevents companies from using bogus consumer reviews to promote their products and services.
- I always look at reviews.
- Great businesses want to hear negative feedback for this reason.
Can businesses paying for our services get negative reviews taken down?
There are far too many fake reviews on here. I’ve heard about a bunch of reviews being taken down recently that were both from real people as well as fakes. Good to see there is a service like Trustpilot where one can provide honest reviews on what different companies offer for product or service.
Businesses and consumers in our community can flag or report reviews if they think they breach our guidelines. Our technology is constantly evolving to protect the integrity of our platform, and throughout 2024, we introduced a series of new safeguarding measures using AI to tackle fake reviews and guideline violations. In 2024, of the 4.5 million detected fake reviews we removed from the platform, 90% were automatically detected by our fake review detection models. The benefit is that consumers have the freedom to share their experiences with businesses at any time, resulting in a broad and holistic range of feedback across any point in a consumer’s journey. The growing volume of reviews on our platform enables us to continually improve our processes, detect fake reviews more effectively, and improve integrity through our data.
Community
Importantly, invited reviews are subject to the same fraud detection and moderation as any other reviews. Our paid-for tools help businesses widen participation to customers who wouldn’t otherwise speak up, and to grow and learn from the feedback. Not all businesses who pay for our services have good TrustScores.
Businesses can learn and improve by accessing our basic services for free, including the ability to read, respond, invite, and report reviews. This approach ensures that businesses with fewer reviews start with a balanced TrustScore. In addition to our fraud detection systems, all reviews are screened by our automated technology to identify and remove any violations. We are committed to being relevant and useful to consumers and businesses.
Our platform empowers people to share their feedback, while businesses benefit from their customers’ genuine experiences. Trust is more important than ever before, and at Trustpilot, we believe reviews play a crucial role in bringing businesses and consumers closer together. This creates an end-to-end feedback loop, enabling businesses to link each verified review to a specific customer interaction.
- We’ve played a pivotal role in the development of the Coalition for Trusted Reviews, a cross-industry body committed to safeguarding and promoting trustworthy reviews worldwide.
- Labeled Verified, they’re about genuine experiences.Learn more about other kinds of reviews.
- Anyone can write a Trustpilot review.
- This site is our eyes and ears of the scammers out there taking advantage of hard working people.Thanks for your service….
In 2024, more than 61 million reviews were written on Trustpilot for a 15% year-on-year increase. Our work never stops as we evolve to navigate a rapidly changing world, especially as artificial intelligence reshapes how people engage with online content. As part of this, we are continuously improving to maintain the integrity of our platform. We call this Trustpilot everywhere, ensuring people can rely on trusted information whenever and wherever they make decisions. We use dedicated people and clever technology to safeguard our platform. Companies can ask for reviews via automatic invitations.
Since 2022, we have successfully taken action against 11 businesses who have breached our guidelines. In line with past years, the vast majority of fake reviews that are removed are positive. As in previous years, the biggest number of reviews removed in 2024 were identified as fabricated by our automated detection systems. The increase demonstrates that our automated detection systems are improving and becoming increasingly more effective as a greater number of reviews are submitted every year. The number of detected fake reviews removed as a proportion of the total amount submitted in 2024 was 7.4%, and in 2023 it was 6.1%.
Seems like a good quality product. Good price and quick delivery.
Labeled Verified, they’re about genuine experiences.Learn more about other kinds of reviews. It’s a shame they allow bad actors to manipulate reviews making the site unsafe and untrustworthy. This means that users only see manipulated reviews on the site, that cannot be trusted.After many years of using Trust Pilot, I decided I will no longer do so since they cannot be trusted in any way.